Original promotion is a marketing initiative that stands out for its creativity and innovation.
It goes beyond conventional approaches, offering a fresh and unique perspective to capture audience attention.
Original promotion leverages inventive strategies, messaging or channels to effectively differentiate itself in the competitive landscape, making a memorable impact on the target audience.
Personalized Progress Disclaimer. Embarking on a journey to enhance your professional presence can feel like a significant undertaking. We want to assure you that our approach is tailored to your pace, ensuring a smooth and comfortable experience. Our collaborative process begins with an exploration of your goals, and together, we navigate the learning curve at a speed that suits you. Your progress is the compass, and we are here to guide you, ensuring a relaxed and uplifting journey. You can trust that every step is orchestrated to align with your comfort, ensuring a positive and manageable path towards achieving your business aspirations.
By following these steps, we can effectively lead a client through a brainstorming session that not only generates original promotion ideas but also defines a clear and actionable plan for implementation. The incorporation of a media protocol ensures that communication strategies are considered from the early stages of promotion development:
- Preparation: gathering background information on the client’s products, services, target audience and marketing objectives. Familiarizing yourself with industry trends, competitors and successful promotions to inspire creative thinking
- Set Clear Objectives: clearly defining the objectives of the promotion. Whether it’s increasing sales, brand awareness, customer engagement or another goal, having clear objectives will guide the brainstorming process
- Select a Diverse Team: assembling a diverse team that includes individuals with different perspectives, skills and expertise. This diversity can lead to a broader range of creative ideas
- Create a Comfortable Environment: choosing a conducive and relaxed environment for the brainstorming session. Ensuring that participants feel comfortable expressing their thoughts without judgment
- Establish Ground Rules: setting ground rules for the brainstorming session, emphasizing open-mindedness, positive reinforcement and the suspension of judgment. Encouraging participants to build on each other’s ideas
- Icebreaker Activity: beginning with a brief icebreaker activity to loosen up the participants and stimulate creativity. This could be a fun exercise or a quick discussion about recent successful promotions in various industries
- Mind Mapping: starting the session with a mind mapping exercise. Writing the main theme or goal of the promotion in the center and encouraging participants to branch out with related ideas, concepts and keywords
- Idea Generation: opening the floor for idea generation. Encouraging participants to think outside the box, considering unconventional approaches, unique partnerships or novel ways to engage the target audience
- Silent Brainstorming: introducing a silent brainstorming phase where participants write down their ideas individually. This allows for quieter participants to contribute without interruption
- Group Discussion: facilitating a group discussion to share and elaborate on the ideas generated. Encouraging participants to build on each other’s concepts and explore potential synergies between ideas
- Prioritization and Voting: having participants prioritize and vote on the ideas they find most compelling. This helps identify the most popular and promising concepts
- Combine and Refine Ideas: exploring opportunities to combine elements from different ideas to create a comprehensive and original promotion concept. Refine and clarify the chosen direction
- Define Key Features: clearly defining the key features of the promotion, including the value proposition, target audience, channels of promotion and anticipated outcomes
- Feasibility Assessment: assessing the feasibility of the chosen promotion concept. Considering factors such as budget, resources and potential challenges that may arise during execution
- Create an Action Plan: developing a detailed action plan outlining the steps required for the promotion’s execution. Defining roles and responsibilities, timelines and milestones
- Media Protocol Integration: integrating a media protocol as part of the promotion strategy. Outlining how the promotion will be communicated to the media and how journalists or influencers will be engaged
- Prototype or Pilot: considering creating a prototype or piloting the promotion on a smaller scale before a full-scale launch. This allows for testing and refining the concept based on initial feedback
- Feedback Loop: establishing a feedback loop for ongoing evaluation. Encouraging continuous communication and be open to adjusting the promotion based on real-time insights and feedback
- Documentation: documenting the brainstorming session’s outcomes, including the ideas generated, the selected concept and the action plan. This documentation serves as a reference for the promotion’s execution
- Celebrate and Motivate: acknowledging the collaborative effort and creativity of the team. Celebrating the successful completion of the brainstorming session and motivating the team for the upcoming stages of promotion execution
Pricing. Our pricing structure is designed with modularity in mind, ensuring that you only pay for the services you require, allowing for flexibility and customization. For each task you may decide to delegate to us there is a prewritten full-service list. This list consists of basic must do services, extent of available optional added services and suggestion of optional added third party services. During our task related Initial Chat, in a direct conversation with the client, we choose a customized list of services as per clients’ needs and circumstances. To accommodate different difficulty levels, we introduce an index for difficulty. The basic price is multiplied by this index to calculate the price for a task at any difficulty level, ensuring a fair and flexible pricing model that accurately reflects the complexity of the services provided. The level is argumented and agreed upon during the task related Initial Chat. With these inputs we then prepare and deliver to client our exact offer. For client’s information and potential budget range idea we have provided, for each task, a task price list as .pdf file with relevant details disclosed.