Inviting employer branding is the practice of cultivating an organizational image that attracts top talent and enhances the company’s reputation as an employer of choice.
It involves creating a compelling narrative about the workplace culture, values and opportunities for professional growth.
Through strategic communication and engagement, inviting employer branding aims to position the company as an appealing and supportive place to work.
Positive perception generated through inviting employer branding not only attracts qualified candidates, but also contributes to employee retention and a positive corporate identity in the broader community.
Personalized Progress Disclaimer. Embarking on a journey to enhance your professional presence can feel like a significant undertaking. We want to assure you that our approach is tailored to your pace, ensuring a smooth and comfortable experience. Our collaborative process begins with an exploration of your goals, and together, we navigate the learning curve at a speed that suits you. Your progress is the compass, and we are here to guide you, ensuring a relaxed and uplifting journey. You can trust that every step is orchestrated to align with your comfort, ensuring a positive and manageable path towards achieving your business aspirations.
By combining these strategies, we can help individuals and organizations develop and maintain an inviting employer brand that attracts top talent, fosters a positive workplace culture and contributes to long-term success:
- Employer Brand Assessment: conducting a thorough assessment of the current employer brand, evaluating strengths and weaknesses. This may involve analyzing employee feedback, employer review sites and other relevant data
- Define Employer Value Proposition (EVP): assisting in defining a compelling Employer Value Proposition (EVP), highlighting what makes the organization unique as an employer and what it offers to employees
- Brand Messaging and Storytelling: developing consistent and compelling brand messaging and storytelling that aligns with the organization’s values and resonates with the target audience
- Visual Branding: providing expertise in visual branding, including the creation of a visually appealing and cohesive brand identity that extends to recruitment materials, websites and social media
- Website Optimization: optimizing the organization’s career website to ensure it reflects the employer brand, is user-friendly and provides a positive candidate experience
- Social Media Presence: developing and implementing a social media strategy that showcases the organization’s culture, values and employee experiences. This may involve regular posts, employee testimonials and behind-the-scenes content
- Employee Advocacy Programs: creating employee advocacy programs to encourage employees to share positive experiences and engaging with the organization’s brand on social media
- Review and Reputation Management: monitoring employer review sites and managing online reputation by responding to reviews and addressing concerns in a positive and transparent manner
- Candidate Experience Enhancement: providing guidance on improving the overall candidate experience, ensuring that interactions with the organization, from application to onboarding, reflect the desired employer brand
- Employer Branding Materials: developing and designing materials, such as brochures, presentations and videos, that effectively communicating the employer brand to potential candidates
- Targeted Recruitment Advertising: implementing targeted recruitment advertising campaigns that reach the desired audience through various channels, including online job boards, social media platforms and industry-specific publications
- Inclusive Employer Branding: ensuring that the employer branding efforts are inclusive and reflect the organization’s commitment to diversity, equity and inclusion
- Employer Brand Events: planning and executing employer brand events, whether virtual or in-person, to engage with potential candidates and showcase the organization’s culture
- Collaboration with Influencers: collaborating with industry influencers or brand ambassadors who can help amplify the employer brand message and reach a wider audience
- Metrics and Analytics: establishing key metrics and analytics to measure the impact of employer branding efforts, including website traffic, social media engagement and applicant conversion rates
- Continuous Improvement: encouraging a culture of continuous improvement by regularly assessing and refining employer branding initiatives based on performance metrics and feedback
Pricing. Our pricing structure is designed with modularity in mind, ensuring that you only pay for the services you require, allowing for flexibility and customization. For each task you may decide to delegate to us there is a prewritten full-service list. This list consists of basic must do services, extent of available optional added services and suggestion of optional added third party services. During our task related Initial Chat, in a direct conversation with the client, we choose a customized list of services as per clients’ needs and circumstances. To accommodate different difficulty levels, we introduce an index for difficulty. The basic price is multiplied by this index to calculate the price for a task at any difficulty level, ensuring a fair and flexible pricing model that accurately reflects the complexity of the services provided. The level is argumented and agreed upon during the task related Initial Chat. With these inputs we then prepare and deliver to client our exact offer. For client’s information and potential budget range idea we have provided, for each task, a task price list as .pdf file with relevant details disclosed.